New Heritage Herringbone The Matriarch Baby Wrap

Regular price €251,95
Unit price
Tax included for UK & EU. Choose from free or premium worldwide shipping options at checkout.

Made from a blend of cotton (60%) and undyed Peruvian baby alpaca (40%).


We’re so happy to be bringing back this Sling Studio favourite – say ‘hello again’ to The Matriarch: a sumptuously soft, high percentage baby alpaca wrap, undyed on a stone warp, in a timeless herringbone pattern. This wrap was a sell-out when it was released in 2017, and it’s easy to understand why. Peruvian Baby Alpaca is an incredible fibre – a wool so soft, beautiful and esteemed it was once reserved only for Inca royalty and nicknamed ‘the fibre of the gods.’ As luxurious as cashmere but both softer and stronger, it’s hypoallergenic (no prickle here!), water-repellent, stain resistant, wind resistant, breathable and, whilst lightweight, is highly insulating – up to four times warmer than sheep’s wool! It’s also sustainable, ecological, and cruelty free – all of which are very important to us as a brand, and we know are important to you too.

The New Heritage range was all about taking inspiration from traditional techniques from the past and using lighter, modern yarns to produce something new. The Matriarch holds a special place in Alicia’s heart as it’s named after her grandmother’s place in the family, and we are so thrilled to be able to offer it in a small run once again. Perfect from the newborn days all the way through to toddlerhood, and in a minimalist design that will look good with absolutely anything, this is a wrap you’ll want to treasure forever.

  • Produced in a limited run with the finest natural fibres and natural dyes – good for your baby and for our planet
  • Hand sewn and made by working mums in the UK
  • Fully tested and made to the highest standard
  • Quick and versatile – baby’s in within a minute, and the sling can be used as a sunshade and breast feeding cover too. Happy days!
  • Folds down easily to pop in your changing bag or rucksack
  • Keep them close and feel beautiful
  • Use in or out of the house – the possibilities are endless
  • Adjustable, fits most
  • Suitable for babywearing your little one from 8lbs to 35lbs



Free tracked shipping via DHL


Free DDP (Delivered Duties Paid) tracked shipping via DHL. Approx. 48 hours after dispatch and with no nasty surprises from customs!


Choose one of the following options at checkout

1. Free delivery - non-tracked International Standard shipping via Royal Mail. Timeline varies depending out country. May be subject to customs/duties charges.
2. £10 - tracked shipping via DHL, approx. 48 hours after dispatch. May be subject to customs/duties charges.


If VAT/tax applies in your country, the price of the product will automatically show as inclusive of this unless you have cookies disabled/are using a VPN - in which case, tax eligibility will be calculated at checkout and the price of the product will adjust to reflect this

We are a small ethical maker, producing in limited runs. The 100% natural fibres we use in our products are either low impact (such as linen which derives from flax and requires little or no pesticides and relatively little water to grow) or fully traceable, cruelty-free renewable resources (such as non-mulesed wool and tussah silk). We also exclusively use OEKO-tex certified natural dyes - extra assurance that our slings are safe for both the skin and the environment.

After you purchase this sling, 5 trees will be planted where they're most needed in the world; once mature, they'll do their part to help reduce the effects of climate change and offset the damage done by deforestation (a practice which results in 15% of all greenhouse gas emissions!)

All of the above is part of our commitment to protecting the planet for our children, which you can read more about here.

Anyone can use a wrap of any size (different lengths = different types of carry), but some people find it useful to calculate their base size and to go from there. You can find our full sizing guide here. If you find yourself feeling overwhelmed by all the sizing information and unsure of which one to go for, it may be helpful for you to know that most people who carry their babies find size 6 to be a perfect starting point. A size 6 will allow you to get used to wrapping and to try out many different carry types to find out what you like best.  

Limited edition

Made in England

Ethically produced