Protecting the planet for our children

As a family focused brand, it’s important to us that we do our part to protect our children’s future. This planet is theirs to inherit, and we have a responsibility to do what we can to contribute to a better world for them and their children.

Our designs are inspired by the natural world and our production methods are inspired by our intention to protect it:

100% natural fibres

We use low impact materials like linen, or fully traceable renewable resources like tussah silk and non-mulesed merino

Plastic free

We don't use plastic in any area of our production, and all of our packaging is recyclable and biodegradable

Zero waste

Leftover fabric transforms into scarves & other accessories, and we sell scrap bundles to our community for personal DIY projects

No mass production

No fast fashion or throwaway culture here - our products are made in strictly limited runs and are thoughtfully designed to treasure forever

Oeko-tex certified

We use natural dyes in all of our fabrics, and this certification is extra assurance that our products are safe for both the skin and the environment

Planting trees

As part of our commitment to being a sustainable brand, we've partnered with Ecologi to plant 5 trees for every sling sold


One sling sold = 5 trees planted

We need trees. They absorb carbon dioxide, clean the air we breathe, filter the water we drink, promote & protect biodiversity, and reduce the effects of climate change on a massive scale.

Now, more than ever, they need us too. That's why we've partnered with Ecologi so that for every wrap or ring sling sold, 5 trees will be planted where they're most beneficial in the world to make sure the lungs of the earth still breathe for the future generations.


Can we do better?

Becoming a sustainable brand is a journey in which we’re finding out new information as we go along, but we are committed to doing all we can to make a difference for our children and our planet. This isn't a marketing ploy - we want to find solutions when we realise we can do better, regardless of the expense or its 'business sense'. So, if there's anything you think isn't quite in line with our values or there's an area you think we can improve upon, please tell us!